29th
Maeda ch. 3 + 4
CH. 3
What I found most interesting in chapter 3 was the section on “hiding and embodying time”. The example Maeda gives about the progress bar was spot on. It is interesting that we perceive that less time has passed if we are watching a progress bar move across the screen compared to one that does not move at all even though the same amount of time has passed for both.
CH. 4
The concept of relate-translate-surprise made a lot of sense to me. I personally would be much more keen on approaching something new when there is something familiar in the design to relate to. The example Maeda uses of Japanese users being unable to understand the trash can on the Mac was interesting. I think that, while the concept of relate-translate-surprise is a useful one, it is important to understand who your audience is, and if they can relate to the same kinds of things.
- josh
